Starbucks so who is the siren

Personally, I pass three different Starbucks locations on my four minute walk from the subway to my office every morning. That means I see that giant green Siren looking down at me six different times, five days a week.

She has become part of our world. But, have you ever stopped to wonder why the founders of Starbucks chose a Siren to represent their roasting company? A recent Forbes article takes us through the fascinating history. According to Forbes , a Seattle journalist named Gordon Bowker teamed up with a graphic designer named Terry Heckler back in the s, and they set out to build a brand dedicated to bringing people a new kind of coffee. Apparently, they two were drawn to the letter "S," so the name was chosen for the coffee company.

For further inspiration, Heckler, who was in charge of designing the company's logo, began investigating old illustrations of sirens, mermaids, and other mythical sea creatures. She might seem like an unusual choice for the face of a coffee company. It was and the founders had landed on the name Starbucks, inspired by Moby Dick. Next up: creating a logo. While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. And she became the siren.

Even today, it arrives at the port in big container ships. The first update came in , the year we added handcrafted espresso drinks to the menu. We also gave her a more modern feel. It is essential, however, to be aware of the other meanings that a character or symbol could have. To some, it could be alluring, but to others, it could be harmful or offensive. You can read more about the Starbucks siren here, where there are some rare editions of the logo included from the designer of the first iteration of the brown Starbucks logo.

And a more recent detail you may not have noticed, highlighted by Mark Wilson, here. Work with us [email protected]. Send us a brief [email protected]. General enquires [email protected]. One that had stumped for a while, for example, was Starbucks. Here are a few interpretations I came across. Duality From European myths and alchemy, her two tails represent dualities, such as earth and water, or body and soul. Melusine, Cursed Maiden This folklore and mythological story goes that Melusine is a spirit of freshwater and the daughter of the fairy Pressyne and king Elinas of Albany Scotland.